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Boost Your Store’s Ranking: 10 Best Shopify SEO Apps

July 14, 2023
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Written and researched byexperts at Avada

If you need help increasing your business’s visibility on the search results page. The top 10 Shopify SEO Apps below will significantly help bring you organic traffic even without any SEO experience.

Key Takeaways

  • SEO: Image Optimizer Page Speed: Best for website owners looking to enhance their site’s loading time and overall user experience.
  • BOOSTER SEO & IMAGE OPTIMIZER: Suitable for businesses seeking a holistic approach to improving search engine rankings and website performance.
  • Plug-In SEO: Ideal for Shopify store owners who want to ensure their website meets best SEO practices and maximizes their search visibility.
  • SearchPie: SEO Booster & Speed: Best for users who want to improve their website’s search rankings and overall loading speed.
  • Tiny: SEO Speed Image optimizer: Ideal for users looking to enhance their site’s performance by reducing image file sizes.
  • Smart SEO: Suitable for businesses of all sizes aiming to improve their website’s search engine visibility and drive organic traffic.
  • SEO King: Best for Shopify merchants seeking to optimize their website, improve search rankings, and increase organic traffic.
  • Hextom Bulk Image Edit & SEO: Best suited for store owners with a large inventory of products.
  • SEO Manager | Venntov: Ideal for businesses looking to improve their online visibility.

Why Is SEO Crucial For Your Shopify Stores?

SEO (Search Engine Optimization) has gone a long way in the era of inbound marketing. SEO plays a vital role in the success of your Shopify stores. By optimizing your store for search engines, you can attract more potential customers and ultimately boost sales. SEO helps your business:

  • Increased Visibility in SERP (search engine results pages)
  • Higher Traffic, especially in organic traffic
  • Cost-Effective and Customer Acquisition
  • Better User Experience
  • Reduce expenses on advertising

Top 10 Shopify SEO Apps to Boost Your Online Store’s Visibility

The top 10 Shopify SEO Apps below are summed up and evaluated on many criteria to help you make an informed decision for your business. 

SEO: Image Optimizer Page Speed

Brief overview of the app

SEO:Image Optimizer Page Speed is an SEO Shopify App designed to optimize images and enhance the page loading speed of your Shopify store. It focuses on two critical aspects of SEO: image optimization and page speed. Optimized images reduce their file size without compromising quality, allowing your pages to load faster. Improved page loading speed enhances user experience and increases search engine rankings. 

SEO: Image Optimizer Page Speed

Pros and cons

  • Pros: 

Customers have praised its user-friendly interface, effective image optimization, and enhanced page speed capabilities. 

The publisher provides 24/7 customer support and a 14-day free trial.

  • Cons:

Some users have reported occasional glitches. However, these instances are generally infrequent and can be resolved through app developers’ support or updates.

Features

  • Elevating Page Speed: The app optimizes images and applies intelligent speed optimization techniques to instantly boost the page load speed – a critical ranking factor for beginners to understand. The lazy loading feature ensures images load as users scroll, improving site performance and user experience.
  • Improving SEO Rankings: The app simplifies optimizing meta tags and local business info and implements structured data for Google – a great starting point for SEO novices learning about meta descriptions, keywords, and local SEO.
  • Automatic SEO Audits: SEO beginners might overlook potential issues on products, collections, blogs, and other pages. This feature simplifies the process by automatically finding and suggesting improvements, which is a big help for those new to SEO.

This app is best for

SEO: Image Optimizer Page Speed is especially beneficial for those merchants who store many images on their Shopify store and need to prioritize optimizing images for faster page loading speed with affordable fees.

BOOSTER SEO & IMAGE OPTIMIZER

Brief Overview of the App

BOOSTER SEO & IMAGE OPTIMIZER is an SEO App Shopify designed to enhance your website’s visibility, attract organic traffic, and improve your SEO rankings. It helps you optimize meta tags, titles, and descriptions. You can also generate XML sitemaps and submit them to search engines for better indexing.

BOOSTER SEO & IMAGE OPTIMIZER

Pros and cons

  • Pros: 

Customers appreciate its wide range of SEO features and its ability to optimize images effectively, Alt tag optimization, and insights and recommendations

  • Cons: 

Some users find the pricing slightly high, and many features may have a learning curve for beginners or users with limited SEO knowledge

Features

  • Enhanced Website Performance: As beginners may not be familiar with optimizing site speed and performance, this feature simplifies the process by improving page load speed, contributing to a better user experience and SEO scores.
  • Powerful Bulk Image Compression: This feature effortlessly reduces image size without compromising quality, making the site more lightweight and faster to load – a key factor for SEO that beginners may overlook.
  • Meta Tag Optimization: It assists beginners in optimizing meta tags, an essential SEO practice that can initially seem daunting, helping improve site rankings.

This app is best for

Booster SEO & Image Optimizer caters to a wide range of business owners, enabling them to optimize their images and improve SEO performance on their Shopify stores, regardless of their industry or size.

Plug In SEO

Brief overview of the app

Plug In SEO is a valuable tool for Shopify store owners who want to optimize their website’s SEO performance. With its comprehensive audit, actionable recommendations, and monitoring capabilities, the app helps businesses enhance their search engine visibility and drive more organic traffic to their online stores.

Plug In SEO

Pros and Cons

  • Pros: 

Users appreciate the app’s user-friendly interface, detailed SEO reports, Broken Link Detection, and helpful recommendations. 

  • Cons:

Some users have mentioned occasional delays in generating reports and limited functionality in low versions.

Feature

  • SEO Templating: For those who have a basic understanding of SEO, this feature enables the optimization of blogs and pages to rank for targeted keywords.
  • Broken Links Fixer: Those with intermediate SEO knowledge can benefit from this feature, which helps improve site navigation and reduces the bounce rate, enhancing overall site health.
  • JSON-LD Structured Data: Savvy entrepreneurs can maximize their website’s visibility in search results by implementing structured data, a technical SEO feature that helps search engines understand site content better.
  • Keyword Targeting: This advanced feature allows entrepreneurs to refine their SEO strategy by targeting specific keywords, potentially driving more qualified traffic to their site.

This app is best for

Shopify merchants who want a reliable SEO analysis tool with audit and actionable insights, especially helpful for small and medium businesses. The types of businesses that will find this tool handy include Content Creators/Bloggers, Content Creators/Bloggers, Service-Based Businesses, Online Retail Stores, etc.

SearchPie: SEO Booster & Speed

Brief overview of the app

SearchPie: SEO Booster & Speed is a powerful Shopify SEO app designed to optimize SEO and page loading speed. It provides cutting-edge SEO tools such as keyword research, AMP, image compress, snippets, and more for maximum search engine visibility

SearchPie: SEO Booster & Speed

Pros and Cons

Pros: 

  • Ease of Use: Many SEO tools are designed to be user-friendly, even for individuals without a deep understanding of SEO. Users might find it easy to use and navigate.
  • They usually offer analytics and reports to help users understand their SEO performance over time.
  • They may assist in keyword research, helping you to optimize your content and products for the keywords that will most effectively drive traffic.

Cons: 

  • Some users might find the cost of SEO tools prohibitive, particularly for small businesses or startups.While many tools aim to be user-friendly, SEO is a complex field, and users without a background in it might find the tool difficult to use to its full potential.
  • Some tools may lack personalized customer support, which can be a drawback for users who encounter problems or need help understanding how to use the tool effectively.

Feature

  • Real-Time SEO Reports: SEO can be a challenging field for beginners. Having an app that keeps track of the latest SEO issues in real-time can help novices understand their website’s current SEO status and the areas that need improvement.
  • Enhanced Loading Speed: Fast loading speeds are a crucial part of SEO. This app optimizes page loading through instant page loading, AMP (Accelerated Mobile Pages), and image compression. This feature is invaluable to beginners, who may not have the technical know-how to implement these speed enhancements.
  • Alt Tags for SEO Optimization: Intermediate users understand the importance of alt tags for image SEO. This feature allows easy addition and modification of alt tags, enhancing the SEO of images on their site.
  • Navigation for Long & 404 URLs: Users at the intermediate level will appreciate automatic detection and navigation features, helping them tackle the common SEO issues of long URLs and 404 errors.
  • Auto Rich Snippets JSON-LD: For advanced users, rich snippets are a vital tool to enhance search engine visibility. This feature automatically implements JSON-LD, making it easier to add structured data markup to their website. It’s a high-level feature that can enhance the search engine’s understanding of the site’s content, increasing the likelihood of appearing in relevant search results.

This app is best for

SearchPie: SEO Booster & Speed is best suited for all sizes of businesses looking to optimize their SEO performance and improve the page loading speed of their online stores. It is especially beneficial for those who prioritize enhancing their website’s visibility, attracting organic traffic, and achieving higher rankings in search engine results.

Tiny: SEO Speed Image Optimizer

Brief overview of the app

Tiny: SEO Speed Image Optimizer is an SEO App Shopify designed to optimize images and improve page loading speed with many tools such as image ALT text, 301 redirects, plugin SEO, JSON-LD, 404 page, SEO image compressor, photo resize, meta tags, etc.

Tiny: SEO Speed Image Optimizer

Pros and cons

  • Pros: 

Users appreciate the app’s easy-to-use interface, bulk optimization, and efficient image optimization capabilities. 

  • Cons: 

Some users have mentioned occasional delays in image processing and limited in the free version

Features

  • AI SEO Enhancer & Advanced Sitemap SEO Optimizer: For SEO beginners, this feature simplifies the complex world of SEO by using artificial intelligence to optimize the store for better search engine visibility. 
  • Automated Page Speed Optimization: For beginners, this automation removes the technical complexities of improving site speed. Intermediate users can appreciate the benefits of faster load times, including improved user engagement and potential boosts in rankings. 
  • Instant Image SEO: Beginners can benefit from automatic image optimization, which handles the tasks of image compression, resizing, and alt text generation. This can vastly improve a site’s SEO without needing detailed technical knowledge. Intermediate and savvy users can use this feature to save time and focus on more complex SEO strategies, knowing that their images are optimized and contribute positively to their overall SEO.

This app is best for

Tiny: SEO Speed Image Optimizer is best for businesses that heavily rely on website performance and have a large number of images on their websites. This can include e-commerce websites, photography portfolios, travel websites, and other businesses showcasing products or services through visual content.

Smart SEO

Brief overview of the app

Smart SEO is a mobile application designed to help users optimize their website’s search engine performance and increase their online visibility. The app offers a range of features and tools that assist in improving website rankings, driving organic traffic, and maximizing the effectiveness of SEO strategies.

Smart SEO

Pros and cons

  • Pros: 

Smart SEO apps automate many SEO tasks, saving you time and effort in optimizing your website.

  • Cons: 

Smart SEO apps offer automation and recommendations, but they may not always provide enough flexibility for customization to fit specific business needs.

Features

  • Generate Relevant Product Meta Tags Effortlessly: SEO beginners will find this feature particularly beneficial. Creating meta tags, crucial for search engine rankings, can be overwhelming for those new to SEO. The Smart SEO app simplifies this process, saving time and minimizing errors.
  • Optimize Store Images: Image optimization is crucial for SEO, but it’s often overlooked. Beginners, intermediate users, and savvy entrepreneurs can all benefit from this feature. By optimizing images (resizing, compressing, and adding alt tags), the Smart SEO app improves page load speed and enhances search engine visibility.
  • Improve Page Speed: Page load speed is a critical ranking factor for search engines. This feature will help intermediate users and SEO-savvy entrepreneurs by automatically optimizing page elements and improving page speed. Faster pages lead to better user experience and higher rankings.

This app is best for

Smart SEO is specifically designed for Shopify store owners such as dropshipping businesses, Print-on-demand, online retailers, subscription-based businesses, etc.

SEO King

Brief overview of the app

SEO King is a Shopify SEO App designed to enhance the SEO performance of your online store. With its user-friendly interface and features like meta tag optimization, URL optimization, image alt tag optimization, and broken link detection, SEO King helps improve your website’s visibility and search engine rankings.

SEO King

Pros and cons

  • Pros: 

Meta Tag Optimization, URL Optimization, Broken Link Detection, and Redirects

  • Cons: 

Occasional Technical Issues and for users new, there might be a slight learning curve in understanding all the features and functionalities of SEO King.

Features

  • Bulk Photo Editing and Compression: Easy-to-use tools for resizing, editing, and compressing images in bulk can be a significant time-saver for novices who may not be aware of the impact of image size and quality on page loading speed, a crucial SEO factor.
  • Sitemaps, JSON-LD, and Keyword Optimization: The app can simplify these complex SEO elements, making them more approachable for beginners. It can help users understand and implement practical keyword usage, generate sitemaps, and use JSON-LD for structured data.
  • AI for Content Generation: This feature simplifies creating SEO-friendly articles and product content. It can guide beginners in generating content that resonates with their audience and ranks well.
  • Automatic Content Translation: This feature enables newcomers to reach a global audience without navigating the complexities of content translation.
  • Comprehensive Documentation and Live-Chat Support: The app’s support features can benefit those new to SEO. The documentation provides a learning resource, while live chat offers instant assistance.

This app is best for

This SEO App Shopify is particularly beneficial for businesses that want to enhance their meta tag optimization, URL optimization, image alt tag optimization, and broken link detection.

Hextom: Bulk Image Edit & SEO

Brief overview of the app

Hextom: Bulk Image Edit & SEO is a powerful tool for businesses, website owners, photographers, and marketers who work with large volumes of images and need efficient ways to edit and optimize them for SEO purposes. It simplifies the process, saves time, and helps improve the overall image quality and search engine visibility.

Hextom: Bulk Image Edit & SEO

Pros and cons

  • Pros: 

Simplifies image optimization for SEO and enhances user experience and website performance.

  • Cons: 

Not meeting all image editing needs

Loss of customization and individuality in bulk editing

Potential compatibility issues with other apps or themes.

Feature

  • For SEO Beginners: The automatic optimization of image sizes, alt-text, and file names is an easy way to enhance your site’s SEO without learning the intricacies of these concepts. Improved loading times (due to optimized image sizes) can help reduce bounce rates and enhance user experience, a crucial factor for Google’s ranking algorithm.
  • For Intermediate SEO Know-how: The batch editing feature, including squaring, resizing, cropping, rotating, framing, trimming, and watermarking images, is a godsend. It enables them to create uniform and professional-looking images across the site without spending countless hours manually. Additionally, having unique, clean, and well-formatted alt-texts and file names helps search engines better understand and rank your content.
  • For SEO Savvy Entrepreneurs: The app’s ability to manage the uploading and downloading of images for backup, restoration, or product launches is invaluable. It allows them to ensure that all SEO aspects are covered whenever they roll out new products. The option to individually select images for editing gives them the precision to implement advanced SEO strategies and A/B testing, ensuring they maintain the best possible SEO standing.

This app is best for

Hextom: Bulk Image Edit & SEO app is best suited for businesses that prioritize image optimization for SEO purposes, enhancing visual content quality, and improving online visibility and user experience.

SEO Manager | venntov

Brief overview of the app

SEO Manager | venntov is an SEO app designed to help businesses increase their online visibility and attract more customers through improved search engine rankings. It offers a user-friendly interface and simple installation process, making it accessible for merchants of all sizes. 

SEO Manager | venntov

Pros and cons

  • Pros: 

Easy installation

User-friendly interface

Clear performance reports

Automation features.

  • Cons:

Limited customization

Features

  • Real-time performance scan: This feature provides a beginner-friendly SEO audit, identifying areas of your store that need improvement, and suggesting actionable steps, simplifying the often overwhelming world of SEO.
  • Automation of title, description, and image alt text: Creating SEO-friendly metadata can be challenging for a beginner. The automation feature takes care of this, ensuring that each page on your store is optimized for search engines.
  • Schema/structured markup: This might be a complex concept for beginners, but the automatic addition of schema markup makes your pages more readable to search engines, improving your SERP visibility.

This app is best for

The app aims to assist Shopify merchants in optimizing their product listings, improving their website’s visibility in search engine results, and driving organic traffic to their online store.

5 Tips to Make The Most Of SEO Shopify Apps

Optimize Your Product Title and Descriptions: Include relevant keywords in your titles and descriptions that potential customers will likely search for. Use descriptive and engaging language to attract users and entice them to click on your products.

Improve Site Speed and Image Quality: Slow-loading websites can deter visitors and negatively impact your SEO efforts. Use SEO Shopify apps that help optimize your site’s speed by compressing images, minifying CSS and JavaScript, and caching resources. Additionally, ensure your product images are high quality, as visually appealing and high-resolution images can enhance user experience and boost conversions.

Leverage App’s Keyword Research and Content Optimization Tools: These tools can provide valuable insights into search volume, competition, and related keywords, enabling you to target the right audience and improve your search rankings.

Regularly Monitor SEO Progress: Monitor your keyword rankings, organic traffic, and conversion rates. Analyze the data to identify trends, spot areas for improvement, and adjust your SEO strategy accordingly. Regular monitoring will help you stay on top of your SEO efforts and make necessary adjustments to optimize your website’s performance.

Take Advantage of App Support and Resources: Take advantage of these resources by contacting their support team for guidance or accessing their knowledge base and tutorials. They can provide valuable insights, tips, and best practices to improve your SEO efforts and maximize the app’s effectiveness.

Top 10 Shopify Apps For SEO: FAQs

When choosing an SEO app for Shopify, consider factors such as the app’s feature set, user-friendliness, customization options, integration with Shopify, reporting and analytics capabilities, customer support, reviews and reputation, pricing, and updates/maintenance.
Yes, you can use multiple SEO apps on your Shopify store. However, it’s essential to remember that each app may function differently, and using several simultaneously could lead to conflicts or overlaps in functionality. It’s usually best to select one comprehensive SEO app that fits your needs rather than trying to piece together functionality from several different apps. If you choose to use multiple apps, make sure they complement each other and cover different aspects of SEO without overlapping.
No, Shopify SEO apps are generally designed to be user-friendly and easy to set up. After installation, many apps will guide you through the initial configuration and provide tutorials or resources to help you understand how to use their features effectively. However, the level of complexity can vary depending on the specific app and the features it offers. Some advanced SEO apps with more sophisticated features may have a steeper learning curve.
Yes, many Shopify SEO apps offer support and guidance with SEO strategy through documentation, tutorials, and customer support channels.
No, using an SEO app does not guarantee a higher ranking on search engines. SEO is a complex process involving various factors, including content quality, backlinks, user experience, and more. While an SEO app can provide tools and guidance to optimize your website, achieving higher rankings depends on multiple factors and requires ongoing effort and strategy.

Bottom Line

The above is a summary of the Top 10 Shopify SEO Apps based on the criteria of pricing, features, and pros and cons. We hope to help you make an informed decision for your online store.

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